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  Sales
  Marketing Coordinator
  Wixom, MI
  DEFINITION (POSITION PURPOSE) The position involves the promotion and direction of all marketing programs and materials. MAJOR FUNCTIONS & DUTIES Manages advertising and marketing campaigns. Develops and maintains customer contact, lead follow-up and customer databases. Manages customer satisfaction activity. Manages comparison data of competitors. MAJOR RESPONSIBILITY AND AUTHORITY Trade show planning and preparation. Identify product and/or system strengths, weaknesses, and competitive comparisons. Research and identify new accounts for the Kawasaki robot products. Prepare creative advertisement, concepts and demonstrations with fixed budgets. Prepare, conduct, analyze and report customer satisfaction surveys. PRINCIPAL ACCOUNTABILITIES Accountable for increasing industry awareness of the Kawasaki brand. Accountable for acquiring and comparison of competitive information. New industry development.
  Experience/Education Required
  Minimum of a related college degree. 5 years minimum experience in marketing and related activities. Excellent communications and interpersonal skills to deal with customers, vendors and internal personnel. Must be motivated to take charge of all the marketing activities to develop, grow and increase industry awareness of the Kawasaki brand. Must be computer literate and be able to use computer software for performing the duties. Must have ability to travel out-of-state approximately 10%.
 

 

 




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Kawasaki Robotics (USA), Inc.


28140 Lakeview Drive
Wixom, Michigan 48393
Phone: 248-446-4100
Fax: 248-446-4200

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